#Decade2020
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The Decade Awards 2020

Rules & Criteria

ELIGIBILITY

All campaigns, products and services active Between 1 Jan 2010 – 31 Dec 2019 are eligible for submission as entries for The Decade Awards 2020.


EVALUATION CRITERIA

Entries across all Categories and Sub-categories (except Marketing Agency of the Year) shall be evaluated on the following criteria: (10 points per criterion; 10 being the highest and 0 being the lowest that can be allotted):

  • Creativity and Innovation
  • Strategy and Execution
  • Disruption in the market
  • User experience/feedback/review
  • Impact/Reach
  • ROI/Results

The Marketing Agency of the Year (Independent/Network) Award shall honour the agency which supercedes the others in the Grand Score [GS]. The Grand Score of each agency shall be an aggregate of following:

  • The total number of entries made across all the categories of the Decade Awards 2020 (3 point per submitted entry).
  • The number of entries qualifying to the Top-5 nominations and their cumulative bonus points (5 points per nominated entry).
  • The number of Awards won by the agency and their cumulative bonus points (10 points per winning entry)
  • GS = [No. of Entries] X 3 + [No. of Nominations in top 5] X 5 + [No. of Winning Entries] X 10

The verdict of the Evaluation process of the entries shall be final and binding, and the Decade Awards 2020 or its Jury Members shall not be answerable to any person or entity for the judgment.

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