Binda Dey

Head of Marketing | Red Chillies Entertainment

Binda has over 15 years of experience in Marketing, Brand Management, Digital Intelligence & Consumer Analytics. She comes with a deep understanding of the Indian media and entertainment space and has led marketing campaigns across categories for different markets. She has been awarded by BBC Knowledge as one of ‘the Greatest Marketing Influencers of 2017. 

She currently heads marketing for Red Chilies Entertainment and is responsible for customer loyalty and creating business opportunities across platforms. She has led 360-degree campaigns for a wide range of movies like Dilwale, Raees, Dear Zindagi, Jab Harry Met Sejal, Ittefaq, Zero and ongoing projects like Badla.

She has also led the marketing initiatives for Kolkata Knight Riders (KKR) in 2016, developed the #AmiKKR campaign, which deeply resonated with the fans. KKR became the first team to have an exclusive television show, called ‘Knight Club’ on Star Sports and the fan engagement rate on social media not just surpassed other IPL teams, but also long-established teams with global following like Manchester United, Barcelona, Liverpool, Manchester City and Chelsea.

During her stint at Star India, she has steered strategic projects for their Hindi, Regional and English Entertainment channels. She was instrumental in developing campaigns such as ‘Rishtawahi, Sochnayi’ for Star Plus, which catapulted the brand back to its leadership position, ‘CholoPaltai’ as the war cry for Star Jalsha launch in West Bengal, which connected with the audience at a personal level and took the channel to the #1 position and ‘Watch with the World’ for Star World Premiere’s launch, which created a paradigm shift in TV viewing trends in India.

Balaji Vaidyanathan

Marketing Director – CEEMEA | Franklin Templeton

BalajiVaidyanathan is a seasoned marketing leader with over 17 years of insightful global experience in brand, advertising, digital, content and mainline. In his current role as Marketing Director, CEEMEA for Franklin Templeton based out of Dubai, Balaji is responsible for all strategic marketing initiatives for the CEEMEA region. He leads a team across multiple geographies, covering over 20 countries across Central and Eastern Europe, the Middle East and Africa and focusing both on institutional and retail businesses. Prior to this role, Balaji was Deputy Head – Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives and investor education programs. In his initial part of his career, he has also been associated in various capacities with the Aditya Birla Group and the Edelweiss Group. Balaji has been one of the early adopters of leveraging gamification, video content and storytelling in the mutual fund industry to promote investor education in the online space. His deep understanding of consumer marketing and customer lifecycle journeys has won him several awards in India and globally across creativity, content, innovation and effectiveness.

Manav Sethi

Group Chief Marketing Officer | Eros International PLC

As Group CMO, Manav looks after both Eros Now and the studio business. He is responsible for brand, consumer growth & retention, talent, trade and PR across both these businesses. In his earlier role he was founder CMO for ALTBalaji, India’s first SVOD OTT platform which broke the notion that Indians don’t pay for content.

In his last role at Getit he launched multiple businesses and brands in India and Malaysia across Yellow pages, Horizontal Marketplace and verticals like grocery and furniture, mobile wallet and a merchant lending platform.

At Reliance Big Entertainment, he was the founder of then India’s largest online local search platform that got investment interests from Navteq& acquisition interest from Justdial. He was also part of founding co-worked on launching businesses across FM Radio, Music, Motion Pictures, Movie rental & download, online gaming & a JV with Dreamworks Animation SKG.

In his earlier stints, Manav exited a startup in stealth mode that created an IP that helped telecom towers reduce their energy costs. He has formal education in Management and Law.

Anil Kumar Singh

National SEO Director | NEO Media World

Anil Kumar Singh comes to [email protected] with more than 17 years of experience in digital advertising. currently working with [email protected] as a National Director of SEO. There he is Accountable for the agency’s SEO and content vision, and managing the growth of the product by overseeing the SEO Leads, supporting the Client Services team, and playing an active role in New Business opportunities.

He was previously India Head of SEO in Interactive avenues, Digital arm of IPG Mediabrands. He had built SEO team & business from scratch and stabilized IA into a leader in SEO for the Indian market working with major brands like ICICI BANK, Micromax, Cleartrip, SBI, Mahindra & Mahindra, GENPACT, Dishtv, Airtel and BookMyShow. Anil helped Interactive Avenues SEO Business reach scale in less than 3 years.

Qualification: Master of Computer Science (M.Sc) Honors and Awards :

Best SEO -India Digital Media Awards 2015 Exchange4Media &Jagran June 2015

Best SEO Category Award by Afaqs! At DIGITAL AGENCY AWARDS 2015 Afaqs! & Jagran.com August 2015

Priyanka Sehgal

Founder | Lit Digital

Priyanka is a media professional with 22 years of extensive experience across Television & Digital platforms with successful stints in India’s leading media conglomerates including Network 18, Times Television Network and NDTV. With rich experience in Strategy, Product, Growth, Monetization, Content, Programming & Partnerships, Priyanka is credited with launching some of the leading Television channels and Digital Platforms in India. Having created award-winning programs and IPs, she has devised processes that still run effectively at organizations she worked at.

Priyanka has turned around television ratings and revenue, set up broadcast chains, forayed into regional content and managed teams of over 200. Her in-depth understanding of brands and their ethos across industry verticals has helped catapult brands to thought leadership positions. Her award-winning IPs, Channels, and Shows stand testimony to her strategy and content marketing ability to help brands engage with their audiences.

Priyanka is recognized as an inspiring leader with exceptional creative and commercial discipline and a unique ability to embrace change and consistently innovate in an industry that is constantly disrupted across content, carriage and consumer behavior. Her Digital initiatives won many awards and she is often consulted by the top management and startups for her strategy and ability to rewire and help shape brands. She was awarded the Woman Leadership Achievement Award in 2016 and Woman Super Achiever Award in 2017 at the World Leadership Congress. She was awarded the Top 100 Smartest Digital Marketing Leader and later the same year the Top 50 Most Influential Digital Marketing Leader and is also counted amongst the Top 50 Content Marketing Leaders in India. Priyanka is a Columbia Business School alumnus and has helped launch many start-ups in the national and international space.

Gaurav Garg

Senior Director, Head - Insights & Strategy | Discovery Inc

Gaurav Garg has 18 years of work experience in Corporate Strategy, Business Planning, Consumer Insights & Analytics across industries in marquee organizations.

As a part of the top management team in South Asia, Gaurav shaped the strategy and drove key business decisions in the entrepreneurial initiatives of the Discovery Network in India. He also recommended the strategy for Discovery Kids’ channel (DKids) relaunch which zoomed 500% since then. He has created and executed a strategic plan for further growth of DKids and DTamil Channel.

Gaurav Pioneered the use of Data Analytics in Star TV Network as a means for identifying key opportunity areas for organic growth and cutting costs. Recommended (1) strategy to increase the network share by plugging-in consumer and content whitespaces, (2) strategy to increase rural penetration (new channel) and (3) closure of Channel V as a Youth Entertainment Channel.

He conceptualized cloud-based database as a first step towards big data platform that aimed to integrate various data sources for better measurement (viewership), content feedback and advertiser metrics in addition to reducing data extraction time by 90%.  Gaurav has led the creation of mobile app for bringing all this data graphically to everyone’s fingertips for quick decision making across functions.

As a part of the Chairman’s office at RIL, program managed the Strategy & execution for Content acquisition for Jio.

At Times Internet, evaluated business plans, recommended cost saving (USD 10 Mn) and value creation measures (Additional revenue ~ USD 5 Mn) that included rejig of Auto (Zigwheels) and shutting down of unprofitable businesses –Email and Shopping. He has also evaluated multiple potential equity investments. Gaurav was a founding member of TLabs, a mentorship based Startup Accelerator by Times Group. Closed funding for 10 startups in Batch 1 & 2.

Vivek Bhargava

Chief Executive Officer | DAN Performance Group

Vivek Bhargava is CEO, DAN Performance Group. A digital entrepreneur and one of the most respected digital evangelists in the country; Vivek heads all the digital performance agencies of Dentsu Aegis Network and is responsible for their growth and expansion of the DAN Performance Group through additional acquisitions in the performance space. A frontrunner in the digital revolution in India, Vivek believes ‘digital’ is much more than mere marketing medium – a catalyst and multiplier across every aspect of business. Prior to this, Vivek was the CEO at iProspect India, a part of the Dentsu Aegis Network. Vivek began his entrepreneurial journey in 1997 when he founded Communicate 2. The company joined hands with iProspect from the Dentsu Aegis Network in 2012 and led the new entity, iProspect Communicate 2, as Founder and Managing Director. The company was rebranded as iProspect India at the end of 2015 with Vivek as CEO until 2016, when he assumed the present position. DAN Performance Group includes iProspect India, SVG Media, Sokrati and DAN Consult. While iProspect India and Sokrati are leaders in digital performance business, SVG leads when it comes to digital marketing and DAN Consult is a consulting arm helping companies grow revenue using digital. Career highlights:
 Donned the role of an investor in the reality television show The Vault which funds innovative start-ups by promising entrepreneurs instantly. He has invested in companies like Foodebaba, Awesummly, Chimera, Eon Energy, Sarva Yoga, Neveshi Box.ai. Empowerji, Spinart etc
 TEDx speaker – has delivered two talks in the past on “How money can buy happiness” and “Happiness is a muscle”.
 Regular orator at global events such as ad:tech, SES, SMX, I-com and the Apex Digital conferences in India. Has also been invited for guest lectures by various institutes of repute, including IITs and IIMs.
 Co-Chair at SEMPO APAC and on the advisory board of industry bodies like ad:tech, DMAi and DMTI, he is also a member of Young Presidents Organisation and
Entrepreneurs’ Organisation (EO) Mumbai.
 Has been awarded in individual capacity for invaluable contribution to the digital marketing fraternity on several occasions, most notably ‘Marketer of the Year’, and named one of the top 50 digital icons of India.
 Under his able leadership, iProspect India has won over 100 industry awards in India and globally.
 Owner of team Empowerji Challengers in the Ultimate Tennis Table league, the country's first-ever professional table tennis league.
 Co-Owner of Mumbai Games team “Flying Falcons” which won the Gold in Season 1 and owner of team Mumbai Super League team King Pong, which also won gold in the Season 1.

Archana Aggarwal

Vice President - Media | Airtel

Archana Aggarwal is a passionate media advocate with 20+ years of media experience. She has worked across multiple brands at both media agencies and advertiser. Her last assignment was Country Media Manager, P&G where she spent 8+ years and has now been with Airtel for last 3+ years as VP, Media. She was instrumental in P&G winning their first Cannes in India in 2006 post which they won many prestigious international awards for the Gillette Shave India Movement. She also led media for the high decibel launch of 4G and Payments Bank in India. She identified ideas like Sim sampling with Economic Times, Roshandan and Google countdown clock.